You might have heard of SnapChat, one of the many social media platforms available today. But differentiates SnapChat from the hundreds of other apps? Simple, SnapChat is a social media site where users communicate through picture messages, or “snaps.”
One can communicate with a single snap or use a series of snaps to create a “story”. There is even an option to upload short video snaps. Users can then reply back with a snap or story of their own.
How can any of this possibly be related to business? Again, the answer is clear. With over 100 million daily SnapChat users, it only makes sense for businesses to get in on the ground floor of this innovative new marketing technique. Simply create Snaps and Stories to promote your business and latest product. The more views your get for your Snaps, the more SnapChat Followers will have exposure to your brand, and this can potentially lead to hundreds or even thousands of potential clients.
Over 70% of the SnapChat demographic are users between the ages of 17 and 34 so if your product targets this age range, it only makes sense to take advantage of this innovative new marketing scheme. It’s a simple and cost-effective (as in free) way to gain instant exposure for your business.